The African University College of Communications (AUCC), formerly known as the Africa Institute of Journalism and Communications (AIJC), is a private tertiary institution established in 2002 by Hon. Kojo Yankah. Honourable Yankah, the first President of AUCC, was former Editor of Daily Graphic, Ghana’s widest circulation newspaper; nine years Director of the Ghana Institute of Journalism, seven years Minister of State, and eight years as Member of Parliament AIJC admitted the first batch of Diploma students for its Communication Studies programme in 2002, and was formally accredited as a tertiary institution by the National Accreditation Board (NAB) in 2004.
In 2007, AIJC received another approval from the National Accreditation Board to offer Bachelor of Arts degree programs and became known as the African University College of Communications (AUCC), becoming the first University College in Africa to offer Journalism and Communication Studies as its flagship programmes. In 2010, AUCC was again granted accreditation to offer Bachelor of Science degree courses in Business Administration.
Currently, The Masters in Communications programme has also admitted its first batch of students. AUCC is working assiduously towards the introduction of another Masters’ degree programmes in the fields of Integrated Marketing being awarded by the University of Winneba.
The University College has recently gotten affiliation approval from the Ghana Institute of Management and Public Administration (GIMPA) to establish a School of Technology, which would offer Bachelor of Science Programmes in Business Information Communication Technology.
In its short history, AUCC has been recognized by UNESCO as Centre of Excellence, and has signed exchange programmes with a number of universities throughout the world. The University College is a member of the Association of African Universities (AAU) and the Council of Independent Universities (CIU), Ghana.
In due course, as soon as approval is received from the National Board for Professional and Technicians Examination (NABPTEX), diploma programmes in Business Administration and Communication Studies would be offered. Consultations are being made to establish an AUCC Campus at Tamale, where diploma programmes would be offered. It is envisaged that degree programmes would also be offered at Tamale.
The University College has established several centres and institutes in order to offer opportunities for continuous learning to its students as well as interested members of the general public. These include the Kwabena Nketia Centre for Africana Studies, the AUCC Pensions Academy, the Executive Education Centre.
In March 2017, the founder saw the need to make known the legends and authors of Ghana especially before they leave us behind and carry their knowledge with them. This led to the creation of the Ama Ata Aidoo centre for creative writing.
Mission and Vision
The mission of AUCC as a higher educational institution is to prepare lifelong learners to become innovative problem-solvers and ethical leaders through excellence in inter-disciplinary teaching, research, and collaboration using a Pan-African framework.Our vision is to become a centre of excellence in communication, business and related areas by providing opportunities for student learning, research, professional and economic development for the progress of the continent of Africa and the global community.
Our Core Values
Our Core Values are:
- Critical and independent thinking
- Creativity and innovation
- Embrace the African cultural values
- Service to the community
- Ethics and integrity
The Baobab Tree
- Our symbol is the baobab tree, representing the source of our energy, vitality, confidence and strength.
Orange and Black The Orange and Black colours of AUCC stand for Achievement (harvest), and the Soul of our Africanness respectively.